Post-Graduate Diploma in Advertising & Marketing (PGDAM)

One Year – Full Time

A fast track one year intensive programme aims at equipping graduates to land in the industry with their feet running within a year.

The job environment ranges from the universe of Advertising Agencies, PR firms, Event Management Companies, Banking, Retail and Financial Sector, FMCG, Consumer Durables, Housing and Infrastructure, Insurance etc.

Entry Requirements & Selection Procedure:

Anyone who has a basic degree in any subject and interest in advertising and flair for marketing is eligible to apply for admission to this post-graduate programme.

Candidates will be selected on the basis of their performance in the entrance test, group discussion and personal interview.

Course Structure

The course is spread over two semesters:

Semester -I

• Advertising Theory
• Marketing Theory
• Brand Management
• Web Design and E-Commerce
• Creative and Copy
• Audio – Visual Media Production

Semester - II

• Media Planning
• Event Management
• Consumer Behaviour
• Corporate Communication and PR
• Market Research
• Audio – Visual Media production
• Project writing/Field Report
• Internship