This certificate programme is one of a select few which combines magazine journalism with fashion, photography and fashion-based cultural theory. It aims to produce professionals with journalistic expertise and the critical and analytical skills needed to work in magazine journalism and the fashion industry. The course cultivates both a practical and theoretical understanding of fashion and lifestyle journalism in India.
The phenomenal growth of the magazine sector in India in the past years means that the opportunities for those seeking a career in magazine journalism are greater than ever before. Every imaginable subject is covered, from brides to bulldozers. Leisure, celebrity and trade magazines have become more prevalent, but men's and women's magazines are still the most popular options.
Nowadays, print and broadcast media content veers increasingly into the areas of lifestyle features, with the bulk of weekend newspapers in particular given over to writing on leisure and lifestyle issues.  The exponential growth of lifestyle publications in India provides ample opportunity for freelance contributions on a range of varied topics.
The course covers writing techniques for news, features, profiles and interviews; teaches innovative journalism for fashion and lifestyle market and provides specialist skills, terminologies and research techniques; candidates also learn to write, pitch and present news and feature ideas to a wide range of fashion and lifestyle publications

This course also addresses the principles of sub-editing - grammar, spelling, the language of news; legal issues - libel and attribution; the basics of picture/story matching, tracking images; the basics of fonts and layout schemes; and introduces Quark Xpress.

Demonstrate a critical understanding of the specialist expectations and context of the fashion journalist and stylist, and clear articulation of their role in the promotion of goods and services within the fashion industry.

Identify the differing forms, scope and styles of fashion lifestyle journalism
Use a range of specialized fashion journalism techniques and skills from news writing, imaging and styling, to interviewing, and catwalk and trend reporting.
Critically analyze fashion-related media texts in terms of their cultural and commercial significance.

Summative case study assessment of fashion / lifestyle journalism / media / industry topic chosen by student in consultation with module team.

An opportunity to get features published in ‘The Pioneer’

• History of fashion---6 hours—2 days
• Fashion Elements—3 hours—1 day
• Fashion Terminology—3 hours—1 day
• Hi Fashion/ Street Fashion—6 hours—2 days
• Indian and International Designers—6 hours—2 days
• Catwalking/ Trend Spotting/ Forecasting—6 hours—2 days
• Style—Popular Culture-Asian Chic—3 hours—1 day
• International Fashion weeks and Fairs—6 hours—2 days
• Indian Fashion Weeks—3 hours—1 day

• Basics of fashion journalism—reporting; reviewing; Interviews; profiles; picture stories; photo shoots—12 hours—4 days
• Story Angles; Titles; Captions; Writing Styles—6 hours—2 days
• Magazine Design—Dream Weaver/ Quark Express—9 hours—3 days
• Media Law and Ethics—3 hours—1 day

• Reading Magazines—The language of images—3 hours—1 day

• Important lifestyle magazines—deconstruction and familiarization—6 hours—2 days
• Fashion Web Sites—web journalism—3 hours—1 day
• Television—Fashion and Lifestyle—3 hours—1 day
• Fashion Event Planning—3 hours--1 day

• Magazine Journalism and print coverage—6 hours—2 days

• Women’s Magazine Features—( beauty/ health)—3 hours—1 day
• Men’s Magazines Features—Gadgets; Music; Sports)—3 hours—1 day
• Travel Journalism—3 hours—1 day
• Food and Drink Writing—3 hours—1 day
• Arts Reviewing/ Film/ Literature and Music—3 hours—1 day

Ms. Kackroo ( NIFT)
Ms. Nishtha Gomes, The Indian Express
Ms. Tavishi Paithandy— HT Brunch
Ms. Parul Khanna—Brunch
Ms Vaishali Dhar, Times of India
Mr Subodh Gupta, NDTV Good Times

Course Fee     : 20,000.00
Admission Fee:   5,000.00

All payments to be made in cash/demand draft/cheque, drawn in favour of Pioneer Education Foundation, payable at Delhi.